Your ad copy shouldn't sell your product.
It should sell the solution to a problem.
Here are 5 ways to structure your ad copy in order to convert customers:
1. Start with a compelling headline
2. Use value propositions to sell
3. Create urgency & scarcity
4. Include social proof
5. End with a (CTA)
Ad copy drives action
(when done right)
I write copy that:
- captures the customer's attention
(ex. If you're a 25-year-old looking for an apartment in New York City, then watch this)
- details benefits, not features
(ex. Our landscaping services save you time, so you don't have to waste your weekends on your lawn)
- keeps their interest
(ex. Imagine you're a broke college student looking to make money...)
- showcases value
(ex. Our agency saves you time and money by creating ads that turn viewers into loyal customers)
in a compelling way
Copy is what drives conversions.
It should continuously move people along in your ads to get them to take action.
Things to avoid talking about in your ads:
yourself
the business
features of your product/service
No one cares about you,
They care about how you can help them.
So show them.
Bonus: Frame your copy like you’re the customer.
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