I create ads that sell without selling.
My copy does it for me.
Customers care about how you help them,
Not about your brand.
Here are 9 rules to write copy that converts:
1. Tell a story
2. Keep it concise
3. Speak to one person
4. Never bury the headline
5. Back up claims with proof
6. Focus on benefits, not features
7. Use research to guide your copy
8. Create a sense of urgency/scarcity
9. Use simple, conversational language
They’re simple,
But not easy.
Think as if you were the customer.
Because it will put you in their frame of mind.
And start to process your ad as if you were a consumer,
Not an ad expert.
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