Through witty-authentic humor, creativity, cultural relevancy, and his personal brand, let's dive into his ad strategy and how he's changed advertising with his approach.
We all know Ryan Reynolds from his Hollywood notoriety, but he has become one of Hollywood's best businessman with a net worth of over $350 million and is certainly one of the best marketers in the industry.
Ryan has a large stake in a lot of companies such as Mint Mobile, Wrexham AFC, Aviation Gin, and his marketing company, Maximum Effort.
But I know you're wondering, "How did Ryan Reynolds change advertising?"
Well... let's dive in.
Once he began starting or acquiring companies, Ryan co-founded a production and marketing agency (Maximum Effort) so that he could market his brands quickly, effectively, and efficiently.
With this accessibility to his own team, Ryan started putting out ads on a "moments" notice.
What makes him so great is that he uses his personality and humor to make people laugh, let their guard down, build trust, and connect with them.
(Humor is important in advertising for those reasons)
But he realized there was more to this fast advertising thing.
So he coined the phrase "fastvertising."
Ryan describes fastvertising as advertising that is produced quickly to be culturally relevant, creative, and uses your personal brand and voice to connect with people.
What Ryan has done and is doing in advertising is remarkable, from his creativity to humor, his cultural relevancy, and his authenticity.
Those who want to succeed in advertising should look to his work to learn how to do so.
With all of that being said, here's my favorite ad from Ryan Reynolds and Aviation Gin.
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