3 easy ways to advertise your small business while saving money
Most businesses don't have the budget to spend 20, 30, 40, 50+ percent of their revenue on marketing and advertising.
It's not as financially feasible.
The problem is, if you start investing in marketing and advertising more, your business will perform better if you do it the right way.
So let's get into advertising your small business (cost-effectively, of course) to increase revenue.
Use organic social media like a maniac
So many businesses still are not taking advantage of social media and all it has to offer.
Let me be blunt, you have NO excuse not to use it.
It's FREE. The only cost it has to you is your time and effort, and if you don't have money to spend on advertising, your time and effort can be allocated to organic social.
Pro tip: Put out content every day on all platforms where your target audience might be hanging out.
Make sure your content is Attention-grabbing, Relevant, Timely, and Authentic.
2. Set up a referral system
Word of mouth is the best form of marketing a business could ask for.
So why not ask?
Setting up a referral system incentivizes customers to send more people your way and when they do, they benefit.
You don't pay for anything upfront, only after they've sent others.
Do not overlook this strategy!
3. Partner with other businesses
Having another business that you trust, share values with, and exchange value with is a great way to send each other customers in a B2B setting.
You can also put on events together and advertise using the above two strategies.
Partnerships are another great free way to get business.
You could even do a promotion where you and the other business you partner with pick your own "event" day where you tell customers if they go to the other shop they can claim a discounted or free item today only with the purchase of something else.
Advertising for free is still advertising
No matter what marketing avenue you choose here, it is still advertising and growing your business.
Don't think you can't grow if you don't run paid ads.
Do paid ads help?
Sure, but they aren't a necessity.
Start advertising your business for free today.
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