(Attention-Grabbing. Relevant. Triggering.)
1. Get your foot in the door
Every ad should grab people's attention and spark emotion.
Imagine you only have 3 seconds to get someone's attention every time they see your ad.
How will you get it? How will you keep it?
Get it by creating a great hook. Obsess over your hook.
Keep it by making your ad creative, informative, and emotional.
If you want to know if your ad grabs attention - watch people's body language.
The quicker you can grab someone's attention, the longer you have to get your point across.
2. If it's not relevant, it's not worth their time
You can't (and won't) sell your product or service to someone if it isn't relevant to them.
Context is key for who you want to advertise to.
The more relevant you are to your target audience, the more likely they are going to take action.
How to be relevant:
1.) Call out a specific target audience
2.) Address a pain, struggle, or goal that they have
3.) Show how your product or service solves their problem, helps them achieve their goal, benefits their lives, or raises their status
3. No trigger, no action
When I say trigger I don't necessarily mean to make your audience mad.
Although, if you do it right, that can work for this too.
If you want to make great ads, then they need to trigger action.
This is where you wrap everything together and trigger your customer to take action to either:
1.) Solve their problem/struggle
2.) Accomplish their goal
3.) Benefit their lives
4.) Raise their status
Having an ad that triggers people doesn't just mean having a great CTA (call-to-action)
It means having great creative, copy, CTA, and positioning in order to wrap everything together.
Now that you're equipped with the knowledge to make ads attention-grabbing, relevant, & triggering...
Go make some A.R.T.
Sincerely,
The Kingsman Ad Men
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