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Writer's pictureCarson Hoffman

How to create profitable ads in 3 steps:




Creating profitable ads is hard,



But these 3 steps make it easy.



1. Make it about the customer: 


Listen to what customers want, then give it to them.


Don't make your ad about you or your product,


Make it about the customer.



2. Keep it simple:


The best ads aren't always the fanciest. 


The quicker you get your point across the better.


3. Test:


Every "failed" ad teaches us something new.



Making profitable ads is a guessing game. 



Like me trying to guess what my dad wants for his birthday. 



Sometimes you nail it, and sometimes... 



Well, let's just say gift receipts exist for a reason.



It gets tricky. 



Because when you're running META ads, 



You're not just guessing for your dad. 



But for thousands of people you've never met.



Which means you need to make a connection with them. 


And you need to do it quickly.


The more people you make a connection with, 



The better your conversions will be.




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