Our brain processes images 60,000x faster than text.
And you can use visual cues and designs to your advantage in your ads.
Here's how:
1. Lead with visuals:
➡ Make it impossible to scroll past.
➡ Place your most compelling image front and center.
2. Faces grab attention:
➡ People are drawn to human faces.
➡ Use this to direct attention to key elements.
3. Use the 3-second rule:
➡ Images need to convey value in 3 seconds.
➡ If it can't, simplify it and make it easy to read.
4. Color psychology matters:
➡ Choose colors that provoke emotions.
➡ Make them relevant to your brand and message.
5. Copy is a sidekick, not a star:
➡ Keep copy brief and punchy.
➡ Let it complement your visual, not compete with it.
Using the best practices all around to get attention is great,
But if your design is great,
You'll have less work to do overall.
It's like a magnet.
But honestly...
Advertising is an art,
And a science.
Treat it as both and you'll succeed.
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