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Writer's pictureCarson Hoffman

In-house marketing is ruining advertising.


Your In-house marketing teams are a waste of money.


Here's the truth…


While in-house teams can be great,


They have major 5 issues:


1. Objectivity:


➡ Employees can be blind to see flaws.

➡ Agencies are unbiased & unafraid to speak out.


2. Expertise gap:


➡ In-house teams lack diverse skill sets.

➡ Agencies bring specialists in for every service.


3. Cost inefficiency:


➡ Full-time salaries, benefits, and overhead add up.

➡ Agencies have more flexible and affordable services.


4. Innovation stagnation:


➡ Internal teams can get stuck in routines.

➡ Agencies work in different industries & have fresh ideas.


5. Technology limitations:


➡ Employees have less exp. with tech and software.

➡ Agencies invest in tools that in-house teams don't.


But it's not so black and white.


You can thrive with both models separately.


Or you can use a hybrid approach,


And get the best of both worlds.


The right choice depends on your needs and culture.




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