I make ads that piss people off:
Here are 7 ways I use tension to drive sales:
1. Leave people on a cliffhanger
2. Problem-solution narrative
3. Challenge the status quo
4. Explain Contrast
5. Create Urgency
6. Show Scarcity
7. Use FOMO
These tactics create a need for your products.
And they evoke a strong emotion,
Which gets people to take action.
When you poke at the feeling of:
- Not being able to solve a problem
- The inability to exceed your goals
- Missing out on deals/status quo
People become more likely to take action.
Because they want to solve a problem.
Addressing that problem is vital.
Then show how they can make it go away,
Or how you can fix it,
When then take action.
That's how you generate sales by pissing people off.
Remember this: Tension = Sales
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